Talk Talk Business reward programme



Driving experiences drive sales

Client: TalkTalk Business

Project: Reward programme

Category: Reward platforms and prize management



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What was the challenge?

TalkTalk Business were looking for an online solution to incentivise their partners to sell more products. In the face of stiff competition, they also wanted to ensure TalkTalk Business would be the first choice partner.

What did we do?

  • With our in depth knowledge of the business, we understood that a highly customisable platform would offer the best solution, one that integrated quickly and simply into TalkTalk Business’ existing partner zone. The platform offers hundreds of prizes, won by earning points, ranging from the very latest iPads to memorable driving experiences. Its flexibility enables TalkTalk to drive sales and build loyalty by rewarding different actions at different times e.g. bonus points for selling leased lines vs Voipe solutions.
  • Every user can register directly using a dynamic login and sales can also be registered within the platform, with appropriate sign off procedures for the TalkTalk Business team. The platform works seamlessly across desktop and mobile and new prizes can be easily added at any time.
  • Inconnection are also responsible for all prize fulfilment, working to high SLAs, seeking out new, exciting incentives all the time.
  • Invoicing is completed only at the point of redemption, not when points are bought, providing better value and easier invoice reconciliation. Monthly KPIs are also produced showing what people are buying with their points, as well as the numbers of people and offices who are active.

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What were the results?

With 60 partners at launch, this had doubled to 120 within 18 months. The flexibility to drive different behaviours through the platform has been fully utilised, so that the most successful initiatives can be spotted and repeated.

What did they say?

“The rewards platform has become a really valuable tool for our Partners, supporting their own incentive programmes, and therefore driving Sales for TalkTalk Business.”

Alexandra Tempest


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