Archive | Behind the scenes secrets

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How to Leverage Big Data for Events

Sales is alive and bristling with data. Thanks to increased connectivity and the explosion of internet-enabled devices (first one to make a Samsung joke wins), data that leaders couldn’t have dreamed of just a few years ago can now be logged, analysed, and used to streamline pricing strategies in commodity-driven industries, drive service engagement, create […]

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What Sales Leaders Need to Know This Christmas

As the mercury dips, the nights draw in and we push ever-deeper into Q4, thoughts are only turning one way—Christmas. Recent years have seen the reinvention of the season’s tired, played-out celebrations, and the awkward after-work drinks and underwhelming disco at the local conference hotel are increasingly a thing of the past. At their best […]

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Choppy Waters vs. Plain Sailing: Delegation & Event Planning

From initial spitballing to roll out on the day, event planning is a hugely involved process. It demands expertise, an understanding of wider business objectives, knowledge of the events marketplace and the requirements of delegates, and – above all else – time. The early stages of event planning can feel disarmingly simple – venue and […]

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How to get Corporate Sponsorship for Your Event

From the local charity 5k to the world’s biggest, most breathtaking sporting events via corporate conferences, branded venues and fundraisers, it’s hard to think of events without the billboards, banners and branding. Corporate sponsorship is a huge part of modern events, and securing the right sponsor can be the difference between just ‘pulling it off’ […]

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How Social Media & Technology are Changing Events

The last decade has been a game-changer for events technology. Thanks to social media, widespread connectivity and always-on comms channels, events are no longer confined to fixed places, fixed time frames or traditional ways of interacting. There more ways—and more exciting ways—of connecting, engaging, and building relationships with customers, partners and employees out there than […]

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