Sign up to future announcements & updates

Please wait

Guides

25 Nov

Inconnection Launches Holly Willoughby for Marks & Spencer

Nick Hamilton

We recently designed and produced the Marks & Spencer press launch announcing Holly Willoughby as a brand ambassador. Working closely with the in-house M&S PR team a high-impact, memorable event was delivered, generating over a million pounds of PR coverage.

Held at the White City House members’ club and hotel in London, the event showcased Holly’s autumn ‘Must-Haves’ collection. A live Q&A session with Holly helped to drive high-profile press coverage and social media activity supporting the collection’s online retail launch.

One of the event’s standout moments was our social media ‘Instawall’. Members of the press were invited to hang their favourite pieces from Holly’s collection on the wall. This provided the perfect photo opportunity for images to accompany print articles and social media posts. The Daily Mail and others featured the clothes on the ‘Instawall’ prominently in their coverage of the event.

18 high-profile print and online publications covered the event, generating over a million pounds of PR value for M&S – representing a significant return on investment for our client.

Inconnection Client Services Director Adele Woods is the former Head of Brand Events and Regional Marketing at M&S, so this latest event represented a return to her old stomping ground.

“I oversaw numerous celebrity collaborations during my time at Marks & Spencer – it was great to be able to bring that expertise to the table with Inconnection. The event was a real success, delivering fantastic PR value on M&S’s investment.”

Inconnection is growing fast, continuing to deliver unforgettable, high-return events and experiences to sector-leaders, and broadening our experiential marketing offering.

__________

Contact Us Now
__________

Let’s talk about designing and managing an event that delivers measurable returns against your key business objectives. Contact us now via the button above or call 0161 498 3311.

Share this:

Interested?

Contact us now to discuss your brief

CONTACT US

Bottom Logo

Great events through greater insight.

Follow Us:

atol and iata logos

Site Map | Cookes & Privacy Policy | Terms & Conditions | Careers | Contact
Copyright Inconnection UK Ltd. All rights reserved

Contact Us

  • Office:

    Inconnection
    Unit 4, Ashbrook Office Park
    Longstone Road, Heald Green
    Manchester, M22 5LB

  • Direct:

    +44 (0)161 498 3311

    [email protected]