Team riders line up before starting a road cycling race

Spotlight on… Cycling Events and Incentives

Cycling is huge news in the UK, especially since Team GB’s incredible performance at the 2012 Olympics.

Once the country picked their jaws off the floor, they got on their bikes, and British Cycling reported last year that over two million people across the country now cycle at least once a week – an all-time high.

The sport’s increasing popularity creates some out-of-this-world opportunities for cycling events and incentives.

From cross-country charity rides to high-speed track experiences, and from donning lycra yourself to watching the pros from the stands with a bottle of bubbly, cycling events and incentives are big news.

Perfect for team building, networking and celebrating with staff, clients and partners, cycling events and incentives are well worth a closer look…

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Talk to Us About Cycling Events and Incentives

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Lee Valley Velopark

A team of riders enjoys the Lee Valley Velopark - setting for some of the best cycling events and incentives in the UKThe Velopark is a legendary venue that hosted electrifying performances from Sir Chris Hoy and co. at London 2012.

Treat your incentive group to an unforgettable ‘Introduction to Track Cycling’ package, where they can ride the Olympic velodrome track, and be coached by an expert in riding a fixed wheel track bike.

There is a wealth of other experiences on offer here, as the Velopark was the first in the world to offer four types of cycling in one place (track cycling, road racing, BMX and mountain biking). We would love to talk to you about creating bespoke cycling events and incentives that will take advantage of this exceptional opportunity.

Contact Us About a Velopark Incentive


London to Brighton Bike Ride 2017

 Riders lift their bikes in celebration on Brighton beach after completing the London to Brighton charity bike rideSign your team up to cycle in the British Heart Foundation’s flagship fundraising event. It’s a busy, buzzing ride for a great cause, taking in a route through the city, out into the countryside and (mostly) downhill to Brighton.

Billed as an event “for the fast and the fall behinds, the solo riders and the team players, the experienced and the newbies”, your group can be sure of a warm welcome, some great PR material and a well-earned night in Brighton that they won’t forget – drinks on the beach at the L2B after party, then spa treatments and a room at The Grand, anyone?

Talk to  Us About London to Brighton

Image: The BHF London to Brighton bike ride, © British Heart Foundation, all rights reserved.


The RideLondon-Surrey 100

Riders sweep past the camera on the London-Surrey 100, one of the best cycling events and incentives RideLondon is a three day cycling festival held in and around London. The RideLondon-Surrey 100 takes place on the Sunday of the festival and sees over 25,000 amateur cyclists riding a 100 mile route from Queen Elizabeth Olympic Park to The Mall, via Surrey’s winding country lanes and challenging hills.

The event raises vital funds for charity (£12 million in 2015), and also offers a Peloton Relay option for teams of four if the full 100 miles sounds like a stretch.

Entry for this year’s event has now closed, but 2018 entries will be opening soon…

Contact Us About the RideLondon-Surrey 100 2018

Image: RideLondon-Surrey 100, © London Marathon Events, all rights reserved


Kick Back and Watch the Pros

Finishing a leg of the Tour de France, riders raise their hands in the sunAlternatively, talk to us about tickets to watch the best, most exciting and most exclusive cycling events out there.

How about an evening in a luxury central London hotel before watching the RideLondon-Surrey Classic on July 30th?

Or pick your mountain range and combine a corporate ski trip with catching the Tour de France through July. Get some late-summer sun with your people and catch the Vuelta a España, the final Grand Tour of the year, or hold out and head to Ghent in November for the traditional big closer of the cycling season at the Ghent 6 Days track event.

Contact Us About Cycling Event Ticket Packages

Image: Greg Van Avermaet, © Amaury Sport Organisation, all rights reserved.


Got something specific in mind? We’d love to put it together for you. A bespoke trip for your high flyers to ride L’Étape du Tour? A specially designed London to Paris ride with all hotels, transfers and flights home booked for you? No problem. Champagne receptions, arriving by helicopter, branded jerseys and the best rates at the hottest hotels? You’re talking our language.

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Talk to Us About Cycling Events and Incentives

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We can help you create challenging, enjoyable and memorable cycling events and incentives that deliver on your objectives. Get in touch now via the Contact page or call +44 (0)161 482 8222.

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